The Simple Solution

As you may know from previous posts on my other sites, I’m a big fan of getting your small business listed in as many local search directories as possible on the web.

That’s simply because consumers now search for EVERYTHING online, and business owners who aren’t savvy to this trend (or sadly believe people under 50 still use the yellow pages) are missing out on customers because of it.

Not to mention, getting listed in local directories gives you extra links back to your site and takes up more real estate  in Google, both which are great for SEO and standing out in an oversaturated market.

So with that said, one of the most popular local directories right now is yelp.com.  Yelp.com provides hyperlocal results for people actively looking  for services in their immediate area.  The site also allows consumers to leave reviews of your services—which can quickly help you stand out (for the better I hope) in the crowd.

Fortunately, getting your business listed on yelp is free and can be done in 3 easy steps.  They are as follows:

1.       Get Started

Simply click here to get started on yelp.com’s business page.   The screen should look like the one below:

2. Find your business

Enter the name of your company and city to “claim” your business.  If your business can not be found by yelp, you’ll come to the screen below and have the ability to create your own business profile:

3.       Complete your company profile

Simply fill out as much information that you can regarding your business.  Once you’ve done that, check your email address, confirm your listing and you’re firm will be live on yelp!

As a bonus (and for even better results), ask a few happy clients to leave a detailed review about their experience working with you.  You’ll also want to make the review process as easy as possible for your clients, which means giving them the direct link to your profile page and offering a “gift of thanks” (i.e. a gift card, discount on future services, etc) as an incentive for following through with your request.

That’s it!  Now go claim your business and get listed on yelp.com!

Online Business Manager and small business marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on  outsourcing, small business/online marketing and virtual assisting for lawyers on the web.  Her advice and marketing campaigns have helped numerous entrepreneurs reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make direct response marketing principles easy to understand and implement.  For further information on outsourcing and implementation programs or to contact Laura Lee and the Simple Solution team directly, please email help@legalmarketingmaven.com