The Simple Solution

For business owners seeking to market their practice through social media and search engine optimization (SEO), creating a YouTube channel is one of the easiest and cheapest ways to get started.

Brief YouTube videos are sort of like mini-commercials for your business– without the $50,000 price tag that comes with TV advertising. They allow you to create a personal and visual connection with potential clients as you show off your personality, expertise or educate the public on a particular area of interest.

Similarly, YouTube videos can also help with your SEO campaign, as Google continues to add more videos directly above the regular search results. And while having YouTube videos may not directly bring in clients, seeing your video next to a pay-per-click ad or a  few organic search listings helps further dominate the page and reinforce your branding efforts.

So How Do I Get Started?

Setting up a YouTube channel for your busines is easy and requires approximately 10 minutes of your time.  To get started, go to the YouTube homepage and click “Sign Up” in the upper right hand corner, as the arrow shows below:

You will then be taken to a page where it asks you to create a username and password for the account.  Fill out the prompts as directed and confirm your registration via email when you are done.

The link to confirm your registration via email will take you back to the main page, where you can then click on your username at the top right hand side of the page.  You should end up at the page below that gives you the option to click the “Edit Channel” button:

Click on the “Edit Channel” button and you’ll  be taken to a page that allows you to enter some vital  information about your firm.

Optimize Your Page Wisely

When entering a title and description for your business, remember to keep good SEO practices in mind.  The keywords you use in this section will determine how you are found by clients or by search engines that display videos before their rankings.

Therefore, use the most specific and keyword rich description as humanly possible.  If you’re not sure what I mean by this, see the example i’ve created below for someone in the legal industry:

In addition to optimizing videos, you can also use the links on the left to organize the placement of your videos or customize the background colors on the channel page itself.

When you’re finally done customizing, save the information and start uploading videos by clicking the yellow “upload” button at the top right side of the page.

It’s really that easy!   Now relax, have fun and start creating videos as part of your overall Internet marketing strategy.

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Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, internet marketing and being a virtual assistant for professionals on the web.  Her advice and internet marketing campaigns have helped many well-known professionals reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make online marketing principles easy to understand and implement.  For further information on virtual outsourcing and online marketing programs or to contact Laura Lee directly, please email support@thesimplesolution.com