The Simple Solution

If you’ve ever tried Googling yourself and find that a bunch of other people share your name and it’s hard to distinguish yourself on the web, you’ll want to get a Google Profile set up ASAP!

Essentially, your Google Profile will show up in the search results when someone looks for you by name. However, the profile contains more detailed information about your background, current location, alternate names, etc. so people can distinguish you from the other people that pop up on the same page.

For example, a Google search of an attorney friend of mine from New Jersey by the name of “Joel Schwartz, esq.” pulls up a personal injury attorney from Boston AND an estate planning attorney in Ohio.

I hope you can see how a potential client who’s not too tech savvy may end up calling the wrong attorney looking for his services because he shares the same name of someone else in his immediate practice area!

And of course that’s never a good thing.

Yet with a Google Profile, you can avoid this problem by distinguishing yourself on the web, while also adding a few links back to your site-  which is an added benefit for SEO purposes and your current link building strategy.

Likewise, having a Google Profile set up gives you yet another spot on the first page of Google—which means your “importance factor” goes up and there’s less room for the competition on page 1!

Not to mention, setting up a Google Profile is so simple and literally takes 5 minutes—so there’s no reason not to do it. Just go here and start filling in your personal information. You can even include an image or a branded logo for your firm to further distinguish yourself from neighboring competition.

Then give it a few hours and your profile should be showing on the first page of Google when you search for your name.

It’s that easy! Now go do it!

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Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, internet marketing and being a virtual assistant for professionals on the web.  Her advice and internet marketing campaigns have helped many well-known professionals reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make online marketing principles easy to understand and implement.  For further information on virtual outsourcing and online marketing programs or to contact Laura Lee directly, please email support@thesimplesolution.com